was started by Hallmark in 1983. By 1984, a prime time special
hit TV sets around the USA, and by 1986, Rainbow Brite had its
own Saturday morning cartoon series. The back story for Rainbow
Brite revolved around a little girl named Wisp, who ended up in
a land without color. In order to restore color to the land,
she finds her Sphere of Light. With the help of Twink, her
horse (Starlite), her color belt, and a bunch of Color Kids, she
defeats the King of Shadows and becomes Rainbow Brite. Over the
years, there have been a few reboot attempts at Rainbow Brite in
the 90ís, 2000ís, and 2010ís, but nothing has rivaled the
popularity it had in the 80ís.
Many of the
Rainbow Brite toys produced in the 80ís were made my Mattel.
For example, there were 18 inch dolls (various characters,
including sprites, villains like Lurky, etc.), travel sets,
puzzles, toys used with the dolls (like the Spritecycle), lunch
boxes, colorforms, card games, purses, action figures, records,
and so much more.